Another benefit that separates us from other stores is our promotions.  Whenever we assess the needs of a customer, we first check to see if there is any special pricing available for the product they have chosen.  In most cases there is,  Most stores won't tell you, but all flooring manufacturers have specials every month on certain items resulting in significant savings for the customer.  But the only way to find out is to call the representatives of each manufacturer.  It takes a little more time but it's well worth it.